While the Coastal Grandmother aesthetic may seem like a new design trend thanks to the hashtag trending on social apps like TikTok and Instagram, the truth is, this interior design look has been around for decades. One part aspirational, one part cozy chic, this natural and breezy style is the epitome of easy-going, seaside elegance. We’ll show you how to recreate this look in your own home, regardless of your age or proximity to the coast.
What Is the Coastal Grandmother Aesthetic?
To really understand it, all you have to do is think of the interior design and fashion choices of the grand matrons of the Coastal Grandmother look: Martha Stewart and Ina Garten.
Tiktok influencer Lex Nicoleta is the one who seems to have coined the phrase “Coastal Grandmother.” She defines the look as “open kitchens, rustic textiles, white accents, slipcovered sofas, the mixture of beautiful older pieces with newer ones, and lots of natural light.” This style has captured the hearts of many homeowners and design enthusiasts, offering a fresh take on traditional interior design.
Why Has Coastal Grandmother Gained Popularity Recently?
Any aspiring homeowner will tell you that beachfront property is not cheap—especially in settings like The Hamptons, Cape Cod, and Santa Barbara. However, despite its luxurious origins, the Coastal Grandmother style is all about an approachable, comfortable, and attainable look anywhere. Consider it the lived-in version of traditional interior design or the pared-down version of grand-Millennial or granny chic decor. Coastal Grandmother style is refreshing and unfussy, both in color palette and decor items.
And the key to nailing this look is to start with a backdrop of white paint and then adding simple, functional furniture and accessories. Picture just-picked wildflowers in a vase on a vintage white-washed table next to a cozy, off-white slipcovered armchair. That’s peak Coastal Grandmother vibes, creating a space that feels both elegant and lived-in.
14 Tips for Recreating the Coastal Grandmother Style at Home
To capture the easy-breezy look and feel of coastal living, even if you’re far from the ocean, consider these tips.
1. Choose a Neutral Palette
Take inspiration directly from the sandy coastline, incorporating shades of white, beige, and shell colors, along with various blues inspired by the ocean and sky. But avoid using obvious beach-themed decor like lighthouse lamps or beach signs, as these can make the space feel kitschy rather than sophisticated.
2. Mix Old With New
A key aspect of the Coastal Grandmother aesthetic is the inclusion of slightly worn-in pieces. Whether family heirlooms or thrift store finds, secondhand items add history, character, and warmth that new furniture often lacks. This mix of old and new creates a curated, collected-over-time look that is essential to the style.
3. Luxuriate in Natural Fibers
From pillows and throws to upholstered furniture like sofas and armchairs, choose pieces in tactile fabrics like linen and cotton within the neutral color palette. To prevent the room from looking too bland, add other natural materials like marble, cane, rattan, seagrass, and jute via decorative items like a table, a rug, and baskets.
4. Add a Handmade Piece or Two
Incorporate rustic ceramics, painted pottery, and accessories that appear handcrafted. If you’re crafty, you can even make your own. These items lend an air of authenticity and history to your space, making it feel more personal and less like a showroom.
5. Add Architectural Elements
Moldings, wainscotting, and shiplap—collectively known as wall cladding—add a luxurious feel to plain white walls while providing an interesting layer to an otherwise simply decorated room. Without these elements, the room may feel cold and sterile. But thanks to these architectural layers, the room instantly becomes a cozier space without adding unnecessary clutter.
6. Decorate With Farmer’s Market Finds
In the Coastal Grandmother style, nature takes center stage. Place vases of fresh flowers throughout the house, including in bathrooms. Display a bowl of fruit on the kitchen island and consider planting herbs on a windowsill. These natural elements bring life and freshness to your space.
7. Choose Open Shelving With Easy Access to Entertaining Pieces
Kitchens designed with open shelving serve a dual purpose in the Coastal Grandmother style. They not only display decorative platters and dishware but also evoke a casual, “I can throw together a last-minute family-style dinner party without any stress” look. This arrangement allows guests and hosts to focus on conversation rather than matching plates, enhancing the relaxed atmosphere.
8. Show off Your Collections
A favorite element of Coastal Grandmother decor is the display of books. Fill shelves or built-in bookcases with stacks of your favorite tomes, ideally including a mix of art books, novels, and beach reads. Part of this lifestyle choice is relaxing, cozy up on the couch, and unplugging from the rest of the world.
9. Plant Impressive Flowers in the Garden
Blooming flowers add a splash of color to your exterior while they enhance your home’s curb appeal. They also offer an easy way to sprinkle just-cut blooms straight from the garden; hydrangeas are a Coastal Grandma favorite. Leave the fussy and high-maintenance displays to the event planners—the goal here is to gather a casual, slightly wild bouquet, whether in a white pitcher or a rustic vase, and place them center stage on a kitchen island or on an entryway table for a cheerful welcome.
10. Bring on the Stripes
Incorporate classic stripe patterns, particularly ticking stripes, which are iconic in the Coastal Grandmother aesthetic. These subtle linear patterns help break up neutral color schemes without overwhelming the space. Consider using striped fabrics for throw pillows, curtains, or even upholstery to draw the eye while maintaining the overall relaxed vibe.
11. Layer in Throws
To create a truly homey feel, include throws throughout your living spaces. Choose blankets in the same muted colors as the rest of your decor, but opt for those with interesting textures, such as chunky cable knits. This adds depth and coziness to your rooms, inviting people to curl up and relax.
12. Hang Gauzy Curtains
The Coastal Grandmother style emphasizes natural light, so choose window treatments that enhance rather than block it. Install lightweight, semi-sheer linen or cotton curtains that will filter sunlight beautifully and billow in the breeze. This creates a soft, dreamy atmosphere that’s perfect for lazy summer afternoons.
13. Stick to Light Woods
Whether adding wood accessories like vintage dough bowls or installing wood floors, opt for bleached-by-the-sun tints, like the color of driftwood and white oak, to give you that beach-house feel. Except for the occasional piece, it’s best to avoid cherry, walnut, or espresso finishes, which seem much more formal.
14. Don’t Forget the Outdoors
To fully embrace the Coastal Grandmother lifestyle, create inviting outdoor spaces for relaxation and enjoyment. While an ocean view is ideal, it’s not necessary. Set up comfortable seating areas on your porch, deck, or yard using Adirondack chairs or similarly cozy furniture. This allows you to enjoy the outdoors and capture the essence of coastal living, regardless of your actual location.
Where To Shop for the Coastal Grandmother Aesthetic
To achieve the Coastal Grandmother look in your home, consider shopping at these retailers known for their coastal-inspired decor.
These stores offer a range of furniture, textiles, and accessories that align with the Coastal Grandmother aesthetic, making it easier to create a cohesive look in your space.
Our Conclusion
The Coastal Grandmother aesthetic offers a timeless, comfortable approach to interior design that can be adapted to any home. By focusing on neutral colors, natural materials, and a mix of old and new pieces, you can create a space that feels both elegant and lived-in. Whether you live by the sea or in the heart of the city, this style can bring a sense of calm and coastal charm to your home.