How We Use Technology To Enrich Our Content

This Old House leverages technology to enhance our authoritative home maintenance and renovation advice. Our use of advanced automation technologies improves data management, editorial efficiency, and content updates.

Innovative Uses of Automation in Our Editorial Process:

  • Streamlining Data Management: Automation helps our team manage and analyze large editorial data sets to produce meaningful insights that shape our content.
  • Enhancing Editorial Efficiency: Automation also aids our editorial team on some articles by refining article structure, suggesting engaging links, and pinpointing areas for improvement.
  • Supporting Content Updates: Automated tools assist us in drafting updates to some existing content, allowing our team to focus on detailed research and editing. Every automated content piece undergoes revision by at least two human editors before publication.

Our Approach To Using Automation in Content Creation:

  • Scope and Oversight: Automation tools recommend content updates and optimize article structures while supporting editorial data analysis. Human oversight remains central; our experienced editorial team oversees and refines automation outputs to meet our brand’s high standards.
  • Quality Control: We enforce strict quality control through fact-checking and multiple editorial reviews to ensure accuracy, clarity, and reliability in our automation-assisted content.

Adhering to Ethical Standards:

  • Commitment to Accuracy: We prioritize the reliability of our content, rigorously managed through research, writing, fact-checking, and editing.
  • Disclosure: We always disclose the use of automation in our content creation process.

As we continue to integrate automation technologies where their use is appropriate, our goal is to maintain the trust and high standards for which This Old House is known.

Do you have a question for us? Send a note to our Reviews Team at reviews@thisoldhousereviews.com.